British Menopause Society and ITN Business launch a new campaign “Menopause: Misinformation and Management”
What: Campaign launch “Menopause: Misinformation and Management”
Where: https://youtu.be/3KO9UF5zsVQ– click here to watch
When: Broadcast on World Menopause Day, 18 October 2023
The British Menopause Society (BMS) and ITN Business have teamed up to produce a ground breaking news-style programme and digital campaign, “Menopause: Misinformation and Management”. Hosted by the presenter Louise Minchin, this collaboration highlights how clinicians can support women to navigate their way through menopause misinformation by accessing credible research and clinically verified education.
During the programme, Louise hosts an exclusive studio interview with Dr Paula Briggs, Consultant in Sexual and Reproductive Health and British Menopause Society Chair, along with Dr Haitham Hamoda, Consultant Gynaecologist and immediate past Chair. Dr Briggs and Mr Hamoda discuss how women can navigate misinformation and where they can turn for trusted advice, researching the right treatment for them. With the benefit of increased awareness, the interviewees also address the fears and concerns of younger women who are yet to experience menopause.
As methods and treatments develop, combined with heightened interest and awareness, the programme highlights the increased amount of misinformation on the menopause, which is leading to confusion for many women. BMS, the specialist authority for menopause and post reproductive health in the UK, educates, informs and guides healthcare professionals working in both primary and secondary care, on menopause and all aspects of post reproductive health. Working in partnership with Women’s Health Concern (WHC), clinically verified information about the menopause is available to all women.
Sara Moger, CEO of British Menopause Society says, “The increased profile of the menopause is welcome – and it’s great that women, their partners and families, clinicians, the government, the media and celebrities are talking openly about this important transitional stage of a woman’s life. The downside is that there is an enormous amount of misinformation and anecdotal information bombarding women. This is causing confusion, anxiety, apprehension and fear. Fear of the symptoms, fear of the consequences, fear of ‘missing out’ if HRT is not for you, and fear of catastrophic changes to relationships – in the workplace and in life generally.
“The British Menopause Society and our sister charity WHC provide trustworthy, peer-reviewed, authoritative information, education, guidance and advice. We want women to know that they can have absolute confidence in the resources on the BMS and WHC websites, so they can be reassured and empowered to manage the menopause in the right way for their individual circumstances.”
The ITN Business programme also features reporter-led sponsored editorial profiles from the following organisations:
- Accord Healthcare: is at the forefront of creating an environment and culture for people to be well at work with a wellbeing programme that empowers colleagues to take more direct control over their physical health.
- Astellas Pharma: is engaging with diverse communities to understand the solutions that are needed to provide better education and care to all women living through the menopause.
- Besins Healthcare: addresses the taboo surrounding the menopause, hearing from women who are working to raise awareness of the lesser-known symptoms of the menopause, and advocate for women of all backgrounds to receive equal access to menopause treatment, support, and education.
- The British Standards Institution: In this studio interview Susan Taylor Martin, BSI CEO and Anne Hayes, Director of Standards Development and Sector, discuss the launch of British Standard for menstruation, menstrual health, and menopause in the workplace, and how this is helping organisations and supporting workers.
- Crawford and Company: are committed to providing the environment and support required for women to manage their symptoms, remain in work, and continue to perform to the best of their ability.
- Moody’s: have created a workplace culture that encourages employees to openly address menopause-related concerns, helping those directly impacted and those caring for individuals navigating the menopause.
Nina Harrison-Bell, Head of ITN Business says, “Having seen the impactful discussions stemming from our prior collaborations with the British Menopause Society, we recognise the significance of maintaining a constant focus on menopause. We are proud to be part of the effort to ensure education and accurate information around the menopause continues.”
“Menopause: Misinformation and Management” launches this World Menopause Day, 18th October 2023, as a YouTube live on the BMS YouTube channel at 12pm and features news items, interviews and sponsored editorial profiles. The British Menopause Society supports the programme with an extensive education campaign.
For more information, please contact Nina Harrison-Bell on Nina.Harrison-Bell@itn.co.uk
